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Shiseido Outlines Online Strategy

New site will have virtual shopping open to other businesses.

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By: TOM BRANNA

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Today, Shiseido announced that it will reinforce its web marketing strategy aimed at the “expansion of contact with new customers” and “vitalization of Shiseido contract stores.” In addition, the company said a new business model will be developed for the domestic cosmetics business utilizing its experience in the store sales cosmetics business accumulated over many years. For the new business model, Shiseido will “maximize contact points with new customers by linked value-added oriented we...

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